02
SEO & Analytics Case Study

How we tripled organic traffic and got a local business ranking in the top 3.

BDM Customs had a solid business and a decent website, but almost no visibility on Google. Here's how a focused SEO strategy turned search into their biggest source of new customers.

CLIENT
BDM Customs
INDUSTRY
Automotive / Custom Builds
TIMELINE
6 Months
SERVICES
SEO & Local Search
76%
Increase in Organic Traffic
87%
Keywords in Top 3 Positions
100+
Technical Issues Resolved
Custom
Reporting Dashboards
THE CHALLENGE

Invisible on Google, even for their own business name.

BDM Customs was losing potential customers to competitors who simply showed up higher in search results. Their Google Business Profile was incomplete, their site had technical issues holding back indexing, and they had no strategy for the keywords that actually mattered to their customers.

Worse, they had no way to measure what little traffic they did get, which made it impossible to know what was working and what wasn't.

OUR APPROACH

A strategy built on fixing the fundamentals first.

We started with the technical foundation, then layered on local optimization and ongoing content strategy to build lasting visibility.

Technical SEO Fixes

We resolved crawl errors, improved site speed, and cleaned up structured data so search engines could properly index every page.

Google Business Profile Overhaul

We rebuilt the profile with accurate categories, photos, and service details, and set up a system for gathering reviews.

Keyword-Targeted Content

Pages were rewritten and new ones created around the specific terms local customers were actually searching for.

Monthly Tracking & Reporting

Custom dashboards tracked keyword rankings, traffic, and conversions, so every decision was backed by real data.

THE RESULTS

From page three to the top of the map.

Within six months, BDM Customs went from barely showing up in search to ranking in the top 3 positions for the majority of their target keywords. Organic traffic became their highest-converting channel, driving a steady stream of new customer inquiries without any paid ad spend.

  • Organic traffic increased 164% year-over-year
  • 87% of target keywords now rank in the top 3 positions
  • Google Business Profile views up significantly month over month
“

We love the new website and the work he’s been doing for our business. He’s done a great job bringing our vision to life, and we’re glad we hired him. His work has made a real difference, and we’re excited to see what’s next.

M
Mike Mccombs
Owner, BDM Customs
THE NUMBERS

A closer look at the dashboards.

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